The dust has mostly settled from the recession, and the market sector that caters to clientele with deep pockets is becoming one of the strongest parts of the American economy. Bigger is better, and glamor definitely sells when it comes to high-rise amenities in Chicagoland’s condominiums and apartment buildings.
And while the region's real estate market is hot and booming—and has been that way for months—it can never hurt to have the 'x-factor' that will pique buyers' interests and raise owners' investment value. And in a high-rise building, that x-factor might just be an amazing amenity—the more creative and innovative, the better for attracting new residents. Not so long ago, simply having a gym in a building plus a business center was a great amenity. Now? That’s standard.
Raising the Bar
Today’s discerning buyers look for certain luxuries and expect them in the units they seek to purchase. Now it's all about having an Equinox fitness center, says Amanda Cohen, marketing coordinator at Homescout Realty, a full-service real estate company based in Chicago.
She says that the building at 500 North Lake Shore Drive has a residents-only fitness center by Equinox inside, complete with state-of-the-art cardio and weight training equipment, as well as a yoga area—all with floor-to-ceiling windows—so residents get a high-end gym, complete with some of the best personal trainers in the Windy City—right inside their building.
The building also has a fully-stocked library overlooking Lake Michigan, with a fireplace and seating areas; a sports center with dual TV screens and a wet bar, a game room with a billiards table, card table, shuffleboard and video games; a café offering Starbucks coffee; valet dry cleaning; a dog care facility; and an outdoor kitchen, amongst other amenities.